Others cut costs. We create real value.
In contrast to recipe updates, which are primarily intended to optimize costs, we continue to develop our products in such a way that they become significantly better for our customers.
Cinnamon
We use ground cassia cinnamon, known for its strong, warming aroma. It brings the typical cinnamon notes—sweet and spicy, slightly tart, and with depth—a key flavor component.
Ginger
Dried, spicy, hot—ginger brings dynamism and liveliness to the mix. It aids digestion and has a particularly refreshing effect when combined with the other spices. This gives our chai a lively flavor without being overpowering.
Cardamom
Whole green cardamom brings freshness and an elegant citrus note. It softens the sharpness of ginger and the deep profile of cloves, creating a well-rounded aroma. Its ethereal character and complexity without heaviness are among its strengths—cardamom invigorates.
Cloves
Cloves are intense—aromatic, strong, and with a powerful spice. They add depth and complexity, but remain subtle so as not to overpower. For us, they are essential.
Chili
Not pepper–you got that right. Just a little bit, but very powerful, chili adds a warm spiciness that leaves a fruity finish. Chili energizes the syrup, giving it fire, but most importantly without any bitterness.
NEW! Star anise
From January 2026, we will be rounding off our spice masala with star anise. This wonderfully sweet flavor simply had to be included. Star anise adds a great note and blends in perfectly, just like its good friend the clove.
